Viacom18 has won the BCCI home rights for both TV and digital.
In a deal worth a record 23,757 crore, Viacom18 has been awarded the BCCI's home broadcast rights for both television and digital for the upcoming five years. The business won the rights to broadcast all of India's domestic international matches after competing against Sony Sports Network and Disney Star.
The agreement is a significant victory for Viacom18, which had been seeking to diversify its sports offerings. The acquiring of India's domestic cricket rights is a significant feather in the company's cap given that it already controls the rights to the FIFA World Cup and the UEFA Champions League.
The BCCI will receive over 100,000 crore from the sale of all of its media rights over the course of the next five years, making the agreement a substantial windfall for them as well. The new arrangement will significantly contribute to the board's goal of increasing income, which has come under pressure in recent years.
What does the deal mean for cricket fans?
The agreement implies that cricket fans will have more options for watching India's home games. There are numerous platforms offered by Viacom18, including streaming services, mobile apps, and television channels. As a result, spectators will be able to watch the games on their preferred device. The agreement also increases the amount of funding that may be used to support Indian cricket. The BCCI is anticipated to utilise the deal's revenues to raise player and coach pay as well as to upgrade the game's infrastructure. This will contribute to India's continued dominance in international cricket.
What are the implications for the future of cricket?
The agreement between Viacom18 and the BCCI is evidence of cricket's increasing financial clout. The sport is currently among the most well-liked in the world, and its appeal is only increasing. The BCCI has been able to profit from the increase in demand for cricket media rights as a result of this. The agreement demonstrates the expanding significance of digital media. Being a key player in the digital sphere, Viacom18 anticipates that a sizeable portion of its revenue will come from online distribution. As more and more people consume their media online, this trend is likely to persist in the future.
Here are some additional details about the deal:
- The deal is worth ₹23,757 crore for five years.
- Viacom18 will broadcast all of India's home international matches, as well as the IPL.
- The deal is expected to generate over ₹100,000 crore for the BCCI over the next five years.
- Viacom18 has a vast array of platforms, including television channels, streaming services, and mobile apps.
- The deal is a sign of the growing financial power of cricket.
- The deal is a sign of the growing importance of digital media.
